Ethical Self-Assessment Free Essays

Human services experts are confronted with settling on multi-faceted choices every day. These choices are constrained to clinical issues, however they incorporate the all out patient consideration experience. Due to developing human services patterns and complex wellbeing law and morals, it is basic that social insurance executives have an expert association that they can have a place with. We will compose a custom exposition test on Moral Self-Assessment or then again any comparable theme just for you Request Now â€Å"The American College of Healthcare Executives (ACHE) is a global expert society of in excess of 35,000 medicinal services administrators who lead emergency clinics, human services frameworks and other health awareness associations. Throb is known for its lofty FACHE ® accreditation, implying board confirmation in social insurance the executives, and its instructive projects remembering the yearly Congress for Healthcare Leadership† (American College of Healthcare Executives, n. d. ). The Ethics Selfâ€Assessment Tool and Individual Decision Making The American College of Healthcare Executives (ACHE) gives a morals self-evaluation which is comprised of intriguing inquiries to fill in as an ethical compass utilizing the ACHE Code of Ethics as its premise. Regardless of what your job in the medicinal services framework, the self-appraisal gives a standard to different social insurance connections including, â€Å"Community, Board, Colleagues, Staff, Clinicians, Buyers, Payors and Suppliers. † (American College of Healthcare Executives, n. d. ). Any inquiries that were not replied with â€Å"always,† recognized a region of shortcoming in which morals were being undermined. The main exercise learned is that there are various circumstances where medicinal services experts may accept they are being moral, yet the evaluation gives models that a few choices being made are dishonest. This hole away from being totally moral happens in light of the fact that proficient choices are regularly affected by singular morals. Distinguishing these holes permit human services overseers to make essential strides to improve the strategy in which they decide. Another exercise learned is the significance of having a device to contrast your organization’s level of morals with the code of morals. Giving unique consideration to limit outside impacts, will permit you to settle on complex moral choices consistently which will advance consistency all through all colleagues and the association. The American College of Healthcare Executives (ACHE), strongly affects moral dynamic since they center around the â€Å"entire being† of the medicinal services proficient. For instance, in ACHE’s preface of The Code of Ethics it states, â€Å"In satisfying their duties and commitments to patients or others served, medicinal services administrators work as good supporters and models. † Imagine, when a human services manager discusses these couple of words, he really want to recognize the profundity of his responsibility and the elevated level of profound quality that is normal from him. On account of the immense number of complex moral quandaries that emerge, ACHE further advances the worth and significance of solid moral dynamic in ACHE’s Ethics Toolkit. â€Å"When the moral rules are insufficient, when there is vulnerability about the best possible moral methodology, and when there is a need to build up extra moral rules. ACHE’s Ethics Toolkit gives instruments to creating the two pieces of a moral culture. † (American College of Healthcare Executives, n. d. ). Impact of Individual Ethics on Decision Making. With regards to the cutting edge choices in today’s medicinal services framework, it is critical to have the option to distinguish issues and openings and pick the best game-plan for everyone's benefit. A solid moral foundation assists people with settling on the correct choice in spite of the fact that it might be disliked. â€Å"Aristotle (Summers, 2009) additionally instructs about profound quality when discloses how to apply morals to day by day living. Through the possibility of down to earth insight and eudemonia, he makes us mindful of the need to apply morals and carry on in an ethical manner. We build up our ethical character with the goal that we utilize our insight into morals to address testing new circumstances. Moral standards become the focal point of our lives and we apply them as ethicalness focused executives. † Strategies to Improve Decision Making in the Future The open doors that being an individual from The American College of Healthcare Executives (ACHE) has managed social insurance experts, is one that is digging in for the long haul. Social insurance organization is a calling that constantly develops with time. As a result of the advances in medication, individuals are living longer and have a superior personal satisfaction. The current self-appraisal apparatuses are rapidly improving and making it simpler for social insurance experts to acquire the information expected to settle on brief moral choices. It is imperative to recall that as a social insurance proficient, one must present the entirety of the realities to a patient and safeguard his privilege of self-sufficiency. It is inside the code of morals that medicinal services experts are not to force their will on another person. Keep in mind, to complete â€Å"the four moral standards of self-sufficiency, value, nonmaleficence, and equity. † Instructions to refer to Ethical Self-Assessment, Papers

Performance Enhancing Drugs and Sports Essay Example

Execution Enhancing Drugs and Sports Essay Competitors taking PEDs is much the same as sitting in school stepping through an examination and not have the option to make sense of and answer to an inquiry and seeing cohorts cheating,taking out their phone,looking at others paper, and having cheat sheets. A great many people have had this occur in their lives simply like competitors most competitors are diligent employees however you go over a couple alleged competitors who use execution upgrading medications to improve there game which are illicit. The utilization of execution upgrading drugs is an unlawful alternate way which assists body with muscling become quicker without exertion and it additionally assists with muscle endurance.The utilization of this substance is expanding as opposed to diminishing. The utilization of these medications lessens the odds of â€Å"clean† competitors making it to the significant games or groups, decimating all the difficult work they have done as long as they can remember. Their shoul d be a radical improvement with the testing of execution upgrading drugs. Visit all year sedate tests and extreme disciplines in different levels would be great for competitors and fans since it keeps the game clean, gives youth a positive impact, and it sets a decent picture for the game. As a matter of first importance constrained and insufficient medication tests, have let notable and recognized competitors pull off misdirecting the fans and the game. The main individual that individuals think when they state cycling is spear Armstrong. He has been the essence of cycling since decades winning the greatest races like the Tour De France multiple times. Be that as it may, during June 2012 â€Å"The International Cycling Union (UCI) expelled Armstrong from ever contending again and officially stripped him of his Tour de France titles, alongside each cycling accomplishment since 2008, embracing the discipline spread out not long ago by the U.S. Hostile to Doping Agency†(Clarke). The discipline of Armstrong was the right estimation taken by the UCi. Armstrong cheated all through his vocation since he began cycling proficient. Parcel of reports came out saying A We will compose a custom exposition test on Performance Enhancing Drugs and Sports explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Performance Enhancing Drugs and Sports explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Performance Enhancing Drugs and Sports explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer

Once upon a time Essay

These ‘mechanical birds’ are books, with numerous ‘wings’, which means pages. The body yelling without torment is giggling and the eyes softening are the reader’s tears. â€Å"Model T is a live with the lock inside †A key is gone to free the world For development, so fast there is a film To look for anything missed†. These seventh and eighth verses are discussing a vehicle. This is straightforward as Raine alludes to â€Å"Model T†, a notable vehicle. Raine says it is a room since you go within the vehicle and you are away from the outside world. You need a key to kill the vehicle on and to bolt the vehicle. As you read on, you can see a portion of the poet’s impacts for his composition. Raine is taking an interest in an exceptionally old beautiful old custom. On the off chance that you take a gander at the sonnet as a progression of questions to be deciphered by the peruser, at that point that takes us back a very long time to the enigma sonnets in Anglo Saxon writing. In verses 10-13, the accompanying lines are-â€Å"In homes, a spooky mechanical assembly rests, That wheezes when you get it. On the off chance that the apparition cries, they convey it To their lips and alleviate it to lay down with sounds. But they wake it up purposely, by stimulating it with a finger†. This is a reference to a telephone, a ‘haunted apparatus†. On the off chance that it cries-‘rings’, we get it to our lips and ‘soothe it to lay down with sounds’, which means we talk into it. In the event that we stimulate it with a finger, we dial into it. The accompanying lines have conceivably the most unusual portrayals of the entire sonnet â€Å"Only the youthful are permitted to endure Openly. Grown-ups go to a discipline live With water however nothing to eat. They lock the entryway and endure the clamors Alone. Nobody is absolved And everyone’s torment has an alternate smell†. These are most likely the hardest refrains in the sonnet, however with some hard reasoning, the lines all bode well A â€Å"punishment live with just water† is a restroom. When Raine composes, â€Å"only the youthful are permitted to endure openly† he is discussing an infant getting their nappies changed in the open. However, us grown-ups need to go to the washroom and endure our torment alone. Raine has composed three uncommon verses, no one truly contemplates their own or different people’s day by day utilization of the latrine. It is commonly implicit about and could nearly be viewed as a no-no subject, not to be brought up out in the open. The keep going two verses end on a quiet note-â€Å"At night when all the hues kick the bucket, They cover up two by two And read about themselves †In shading, with their eyelids shut†. This is an ordinary entire day found in the Martian’s eyes. It has now reached a conclusion, finding out about yourself in shading with your eyes shut, is clearly comprehended as dreaming. These two sonnets both offer one extremely critical subject which joins them together by and large, yet it is imperative to state first the likenesses and contrasts between each person’s work. Gabriel Okara appears to feel unequivocally about the possibility of such wrongness in our idiosyncrasies and methods for talking in regular western life, as it isn't care for the friendly spot his country was. Gabriel Okara is by all accounts talking from his own psyche, about how he feels about this condition. Craig Raine has been brought up in England, and doesn’t talk about an unusual westernized nation like Gabriel Okara, yet about existence on this planet all in all. Craig Raine doesn't appear to be irritated at our regular traditions (or in the event that he will be, he conceals it in his wording well overall), simply humored at how people for the most part structure their lives. With Gabriel Okara’s style of composing, there are no enigmas to divulge and his sonnet is organized contrastingly rather than Craig Raine’s. Okara basically begins with â€Å"Once upon a period, son†, which is sufficiently clear, instead of â€Å"Caxton’s are mechanical feathered creatures with wings†, which can perplex most perusers. Gabriel Okara is very dim about the ‘cold’ place he has come to, not in the slightest degree like his local Nigeria. He absolutely didn't mean to humor the perusers. I imagine that Raine composed this sonnet to give his psyche a rest from this present reality. Maybe he composed it for delight and silliness. I figure this would be an agreeable kind of sonnet to compose. Raine needed his perusers to be humored, to see life through someone else’s eyes, who has never observed life on Earth. Likewise, the Martian appears to be simply muddled by human life and our regular customs. Bafflingly, the Martian never examines what life on his planet resembled, dissimilar to Gabriel Okara whom depicts the glow he used to understanding previously. Be that as it may, regardless of these numerous distinctions, the writers meet up on one critical subject. It is, the manner in which we end our lives for conceded while others, accidentally meander around feeling befuddled at all the social and physical complexities of the bizarre and outsider world around them. The artists both expound on isolated characters remarking on their involvement with somewhere else, and not feeling quiet with it as different individuals from the populace may be. The facts demonstrate that one sonnet is very dull and the other is carefree, the refrains and couplets are contrastingly set, the wording is diverse and so forth, however generally speaking, the characters being referred to are both inclination strange and confounded pretty much all the regular perplexities. They remark on life on this Earth we experience each day and underestimate. We scarcely notice how a vehicle may sound to a pariah or how â€Å"It was pleasant having you here today with us† could hurt a visitor or customer who knows you didn’t mean what you said. We are on the whole so acquainted with our lives; we don't appreciate how it might appear to any other person who has never been in that condition of condition.

Descriptive Essay Topics For College Students

Descriptive Essay Topics For College StudentsDescriptive essay topics for college students are important. Whether you want to start your career in college, or are already a college student, you have to put a little time and effort into your writing skills.Descriptive essay topics for college students are also something that is taught at school. As with any subjects, you can always ask your instructor or teacher what the easiest topics are. What you need to be thinking about, though, is what kind of topic should you include. You do not want to include topics that will not help you with your college degree or higher education degree.The most commonly recommended topics for college students include: the meaning of life, health, finance, religion, education, politics, philosophy, literature, history, and mathematics. These are all topics that will help you excel at college and life. They will be more educational than just telling you about yourself.One of the most important essay topics for college students to write about is that of their own personal goals. In a lot of cases, this is when you will realize you are not living up to the mark you set for yourself when you were still in high school. You may have forgotten all about those goals, but now that you are in college, you must remember them.When it comes to using your academic essays, you will have to be sure that your descriptive essay topics for college students is able to show your interest in the topic. If you are a history major, you may write about how much you enjoyed studying about the country's greatest leaders. Or, if you are a finance major, you may choose to write about the importance of budgeting in today's society. Even if you are a religious student, you may choose to include that information in your paper as well.Describing the benefits of going to college will be important for many college students. It will show them that a college education is not only important for yourself, but also for the world at large.There are many other examples that you can use to showcase your interest in these topics, as well as excellent examples that you can use to help you illustrate your knowledge on a specific topic. These examples are just some of the ways that you can help you decide what is best for you.

A Lesson Plan for Teaching Three-Digit Place Value

In this lesson plan, second-grade students further develop their understanding of place value by identifying what each numeral of a three-digit number stands for. The lesson takes one 45-minute class period. Supplies include: Regular notebook paper or a math journalBase 10 blocks or base 10 block stampsNotecards with the numerals 0 through 9 written on them Objective The object of this lesson is for students to understand what the three digits of a number mean in terms of ones, tens and hundreds and to be able to explain how they came up with answers to questions about larger and smaller numbers.   Performance Standard Met: Understand that the three digits of a three-digit number represent quantities of hundreds, tens, and ones; e.g., 706 equals 7 hundreds, 0 tens, and 6 ones. Introduction Write 706, 670, 760 and 607 on the board. Ask the students to write about these four numbers on a sheet of paper. Ask Which of these numbers is largest? Which number is the smallest? Step-by-Step Procedure Give students a few minutes to discuss their answers with a partner or a tablemate. Then, have students read aloud what they wrote on their papers and explain to the class how they figured out the larger or smaller numbers. Ask them to decide what two numbers are in the middle. After they have had a chance to discuss this question with a partner or with their table members, solicit answers from the class again.Discuss what the digits mean in each of these numbers and how their placement is vitally important to the number. The 6 in 607 is very different from the 6 in 706. You can highlight this to students by asking them if they would rather have the 6 quantity in money from the 607 or the 706.Model 706 on the board or on an overhead projector, and then have students draw 706 and other numbers with base 10 blocks or base 10 stamps. If neither of these materials is available, you can represent hundreds by using large squares, tens by drawing lines and ones by drawing small squares.Afte r you do model 706 together, write the following numbers on the board and have students model them in order: 135, 318, 420, 864 and 900.As the students write, draw or stamp these on their papers, walk around the classroom to see how students are doing. If some finish all five numbers correctly, feel free to provide them with an alternate activity or send them to finish up another project while you focus on the students who are having trouble with the concept.To close out the lesson, give every child a notecard with one numeral on it. Call three students to the front of the class. For example, 7, 3 and 2 come to the front of the class. Have the students stand next to each other, and have a volunteer read the threesome. Students should say Seven hundred thirty-two. Then ask students to tell you who is in the tens place, who is in the ones place, and who is in the hundreds place. Repeat until the class period is over. Homework Ask students to draw five three-digit numbers of their choice using squares for hundreds, lines for tens, and small squares for ones. Evaluation As you are walking around the class, take anecdotal notes on the students who are struggling with this concept. Make some time later in the week to meet with them in small groups or—if there are several of them—reteach the lesson at a later date.

Fshore Oil Drilling Job - 1229 Words

Employees communicate with each other for effectively carrying out corporate responsibilities. As Robbins and Judge (2014) explains employee shares and conveys ideas and information through communication using four of its major functions such as â€Å"control, motivation, emotional expression and information† (p. 299). The offshore oil-drilling job is complex and needs engineering expertise. BP had undertaken deep-water oil drilling at the Macondo well using the Transocean offshore oil rig. It is expected that BP and its partner, Halliburton, Transocean needed detailed collaborative communication plan across between all the parties. Let us examine some of the critical communication before the disaster. BP engineer communicating that, the†¦show more content†¦36). Halliburton also presented to BP that seven centralizer is very likely to create â€Å"severe gas flow problem† (p. 36). Subsequent days there was a pressure test conducted by oil rig owners and tool p usher Wyman Wheeler, who did not believe explanations received. Another negative test performed and during the new negative test, the pressure came down on a different pipe and not for the drill pipe and the crew moved on with the rest of the process. According to BP, tool pusher Jason Anderson justifies the anomalous reading as the â€Å"bladder effect and had been seen this before† (p.6). The negative test expectation is not necessarily the same since there is no pressure from the drill pipe. The drilling crew prepared for the cement plug top of the oil well by reopening the blowout preventer and â€Å"pumping seawater down the drill pipe to displace the mud and spacer from the riser† according to the United States (2011), Deep water, (p.7) and the crew began discharging the spacer. At 9.20 pm on the fatal day before the explosion, Anderson responded to another colleague, the negative test â€Å"went well†. Just after Anderson is discussing with BP representat ives who praised the job, the explosion started with throwing mud. There will be check and balances on all levels for any well-designed process, but it is clear the communication did not happen at all levels. At the initial explosion, there was chaos, and no one knows the accurate count and evaluates

Financial Misselling Concerns and Causes

Question: How and why does financial mis-selling occur? Critically discuss the question making reference to different perspectives and theories. Outline and describe two real world cases of mis-selling [as provided on the module blackboard site or from your own research] and indicate how and why financial mis-selling has developed in these cases. Answer: Introduction The concept of Misselling is very important in todays financial sector. Misrepresenting the service or product to complete the sales is called Misselling. It is considered illegal in many countries. Misselling is used by various financial firms for many years. It is the sale of the financial product or investment by unsuitable, false information or misleading advice. Infulence of misspelling is strong on the sales. Deceptive practices and corporate culture is associated with financial misselling. Financial Misselling may be ignorant, aggressive or ineffectual sales tactics (Inderst and Ottaviani, 2009). It is a failure to advise appropriately to customers and are strategies which are used to sell the products to the customers which they do not require. In this report, we have tried to explain the various perspective of financial misspelling. Two real life cases of misselling and how financial misspelling developed in these two cases are described in this report. Misselling Implications and Concerns Misselling is an unsuitable advice given to the customer in which the risk are not properly explained to them which results in buying a product that is not right for them. Like, for example, a customer wanted to buy a computer, and he told the sales person that he want the computer to watch the DVDs. The sales person recommended a computer model to him, and he took that computer home and later found that the model does not have the DVD drive. It does not mean that the computer is wrong, but the problem is that it is not as per requirement which means that the model was mis-sold by the salesperson to the customer. Financial misselling may be of two types: Material suitability and Material misrepresentation. Material Misrepresentation means giving incomplete or misleading information to the customer about the product or service and makes it appear like something which is not true whereas suitability misselling means selling unsuitable service or product to the customers (Arthur, 2006). The salesperson who advises the investor to buy the financial product should recommend the product which suits them, and he should properly explain what are the risk involved in it, what the product cant do and can do (Georgosouli, 2011). If the salesperson fails to do so, then the customer may be allowed to claim compensation for the same. Financial services may be sold to the customers in a manner which is clear, fair and not misleading. It should treat the customers fairly. Few key points about financial misspelling which should be kept in mind are: Customer can make a complaint against financial misselling even if they do not lose money (Carlin, 2009). If the requirement of the product does not suit them and it is a risky investment then also they can make the complaint against the financial misselling. But a complaint can only be made if they were not informed about the risk involved in the investment. The circumstances about which the customer is neither aware nor they desire d than the customer is at financial disadvantaged. The minimum standard and commitments that the organization is bound to provide to the consumers are called the corporate codes. The corporate code typically includes the following: A commitment to the employees and the company towards general ethical standards, have values such as trust, integrity, honesty, working towards the interest of the consumers and the stakeholders, complying the regulatory requirements and the laws, fair competition, respecting the environment and the social responsibility. . There exist distinct views about misselling: Misselling is considered as a moral risk. It arises from regulatory judgment and misguided paternalism (Carlin and Manso, 2010). Causes of Financial Misselling There exist various causes for misselling activities: Customers are not made aware of the risk involved with a particular product and the problems associated with it which lead to inappropriate and expensive services. Customers often fail to identify the quality of the product they have purchased. HR practices that are followed in the organization like sales persons are employed without their integrity check. The sales persons recruited belongs to their family or friends. The practices of higher commission for higher sales are encouraged. Encouraging the customers to repurchase the product they do not require (Ericson and Doyle, 2006). The companies are aware of the fact that confused and miss informed customer end up making poor purchase decision which leads the company to earn high profits. Conflicts of interest may also lead to misselling. An individual may desire and pursue his interest above the interest of others. Organizational structure and the actions arising due to such str ucture can also lead to the conflict of interest (Wierzbicka, 2016). A financial advisor or suppliers have more knowledge about the financial services which can lead the financial advisor to mislead the consumers. The sales persons are more exposed to the ethical practices because they work in unsupervised settings; they are responsible primarily to generate revenue which can sometimes be very stressful (Gray, 2004). Short-term objectives are the basis for their evaluation, and they are paid by commission. Lack of transparency leads to misselling. These all reasons lead the salesperson to work unethically. It involves resource misallocation throughout the society. The economy can work efficiently only if the resources are allocated to services people require. Inappropriate sales have led to the financial crisis in the USA in the year 2007-2010. By purchasing inappropriate services, the customer tends to pay more and will not be able to support themselves and their family in retireme nt. This financial distress causes mental illness and can lead to job loss and marital breakdown. If the firm sells inappropriate products to the customers than it can lose the trust of the customers which can hamper the reputation of the firm. Product managers use complex pricing and marketing strategies to make more profit and to baffle the investors (Plosser, 2008).The levels of fines and punishments have increased substantially in the recent years. It has reached to the level of 138.59 billion pounds for the year 2012-2014 in the USA. Whereas in the UK it was 247.20 billion pounds between the period of 2002-2015 (Huberman And Jiang, 2006). Steps taken to avoid misselling The investment advisors must follow the law, codes of conduct and legislation of consumers protections. If he does not follow the rules as framed by the law than he may have to face the penalty for the same (Ferran, 2012). To avoid misspelling the financial advisor must act with due care, skills and diligence which are to the best interest of the market and the clients. They should assess the clients financial situation and investment objectives. The advisors should know their client and should assess the appropriateness of the product for the customers. Should make the client aware of the risks attached to a particular product (Hill And Kozup, 2007). Should develop a reasonable and prompt system to handle the complaints of the clients. Properly document the appropriateness and suitability of the product for the client, ensure properly that the staff is aware of the codes and the rules of the business and provide proper training to the staff.By providing better information and Libert arian paternalism, misselling can be avoided. The advisors need to act in the favor and the interest of the investors and should be trustworthy. The investors should develop the ability of decision making. The public agency or government must develop regulation to keep a watch on the activities which affects the public. To control market failures, regulations needs to be undertaken. There are many market failures that exist like excessive profits, anticompetitive behavior, scarcity, monopolies, etc. The two theories towards the approaches to regulation are public interest and private interest. The theory of public interest helps to avoid the conflicts of interest and helps in preventing the risk taking (Leyshon and Thrift, 2007). The theory of private interest means that private welfare and individual improvement plays an important role in the regulation process. The key concern in the process of regulation is Distributional Justice and paternalism. Due to various misspelling scanda ls which took place in the UK and around the world Steps have been taken to improve and enhance the financial literacy of the consumers. The increase in Customer empowerment and Responsibilization is the primary reason for the change to happen. Having the skills, knowledge, and confidence to take financial decisions responsibly is called financial literacy. It is an ability to evaluate and understand the information and take decisions after having knowledge of the financial consequences. The three elements that define financial capabilities are skills, understanding, and knowledge, Attitude and confidence. The people who are financially capable can take good financial decisions (Stango and Zinman, 2009). They can manage and understand their debts and credits. They can measure the returns and risks which are involved in the investment and savings options. They have wider social, ethical, political dimensions for their finances. Recent Cases Royal Sun Alliance Life and Pensions Ltd and Royal Sun Alliance Linked Insurances Ltd Royal Sun Alliance Life Pensions Ltd and Royal Sun Alliance Linked Insurances Ltd is a part of Royal Sun Alliance Group which consist of a substantial part of United Kingdom Life operation. RSA has been penalized by FSA for breaching the rules and regulations as framed by PIA Rules, SIB principles, and LAUTRO Rules while selling its Home Plan mortgage endowment policies. During July 1998 to June 1999, it was found that RSAs advisors had failed miserably to provide suitable recommendations to its customers of mortgage endowment. In certain cases, it was found that its monitoring was insufficient and was not able to exercise due care to provide suitable recommendations. They have related the policy of mortgage endowment as a tool for repayment of the mortgage. The documents for finding the risk of the investor were not proper of the RSA. RSA has failed to monitor its processes adequately. As the nature and size of RSA were big, therefore many customers were exposed towards the poss ibility of risk and loss. Advisors are required and obliged to recommend and advice only those policies to the customers which best suit their requirement after identifying the attitude of the customers towards risks involved in the policy of mortgage endowment. It is important that the customer is aware of the risk involved in the policy, and if they are not prepared to accept the risk, then the product is not suitable for them. The advisors have failed to provide their best advice towards RSAs home plan policies. As RSA is responsible for its advisors and the failure of the advisors to recommend the best policy that suits the customers requirement, it is the failure of RSA as well. The procedures followed by the advisors for making recommendations were lacking in RSA. The documentations to find out the fact that is customers attitude towards risk were inadequate. RSAs Bag note does not provide proper guidance about the procedure of fact findings. The training provided to the advis ors was not sufficient and was given insufficient details to identify the customers for whom the policy will be unsuitable. The risk category followed by RSA was not proper as it does not enable the checkers to identify the risk adverse customers from the documents alone. RSA failed to monitor the employees, investment staff and the appointed representatives by the procedure established by the PIA Rules. Timely actions were not taken on the misselling made towards the sale of short- term contracts. FFQC failed to check the short-term contract sales. Some samples were checked by the enforcement which recommended that some sales were made for less period than the recommended period, and no evidence exist that the customer wants the policy for less than the recommended period. With the help of the documentation alone, the risk checkers could not find out the risk adverse customers. The high penalty was imposed by the regulatory authority so that the contraventions are not committed to further by the firm. While determining the financial penalty, FSA has taken into consideration the seriousness of the contravention and the misconduct. In this particular case, the internal procedures of RSA have serious flaws and the procedure followed by RSA to determine the attitude of the customer was not proper. For determining the penalty FSA needs to consider all the relevant facts of the case like the seriousness of the misconduct, the loss caused to the customers due to misselling. Due to this misconduct, a financial penalty of 9, 50,000 pound was imposed on RSA. The penalty was required to be paid in full by RSA. The penalty was required to be paid on or before 8th April 2003. If the penalty was not paid to FSA on time than FSA can recover the amount as an amount outstanding due to FSA. Pacific Continental Securities (UK) Ltd The second case is of Pacific Continental Securities (UK) Ltd. PCS was incorporated in February 2001. It was a stockbroking firm. It provides specialized advice to retail customers. It deals in the trading of AIM (Alternative Investment Market). For generating more customers PCS used the strategy of financial promotions and mail shots. It provided free research reports. Once consent has been received from the customer than a research report was sent to the customers and they were telephoned to open a trading account. The customers were mainly contacted through telephone and the senior advisors advice the customers about the shares they should purchase. The company has received a decision notice on 23rd December 2008 from FSA under section 205 of the FSMA. FSA has issued a public censure as against the company. The FSA has issued a public censure on the company for the breaches conducted by the firm on the principle of business which is in connection with arranging and advising on the sales of high- risk securities to the customers between the periods of April 2005 to June 2007. PCS has failed to perform its business with integrity which is considered as a breach of the principle 1; it has failed to take reasonable care to control and organize its business effectively and responsibly taking into account the adequate system of risk management which is considered as a breach of principle 3. It has failed to give due regards towards the interest of its consumers and to treat them fairly which is the breach of principle 6. And it failed to deal in a cooperative and open way with the FSA which is the breach of principle 13. The breaches mentioned above relates to the failures of the PCS when arranging and advising to the customers towards the purchase of securities with high risk. During the period mentioned above the expected standards of PCS fell below the level of the regulatory system. PCS has recklessly and deliberately operated its business to misled its consum ers, and it permitted its representative or advisors to engage themselves in inappropriate practices of selling despite being aware of its failings. It had failed to comply adequate monitoring system. It has not treated its customers fairly and conducted trading which is more than the requirement of the customers trading limits. It was not co-operating with FSA during the investigation process and had failed to cooperate and open with the FSA. The failings of PSA were serious. PSA knowingly used the unacceptable sales methods and practices. It provided inappropriate, misleading and incomplete information to its customers which lead to a risk to the customers. Customers were encouraged to purchase the securities about which they were uncertain and hesitated. In spite of the customers telling the advisor that they do not sufficient amount to invest in PCS, the advisors make multiple calls to the customers. There were many issues in the report provided to the BOD of PCS which includes misleading advice about the prices and trend of the securities, lack of arithmetical ability, calling the customers in unsuitable situations, Lack of knowledge about gearing and ratios and unstructured presentations. The issues which are mentioned above were repeated in many of the compliance reports also. This lead to a penalty of 20,00,000 pound on PSA which is considered a very important reason which leads to its liquidation. Conclusion The pressure on selling the products makes advisors less interested in bothering about the risk that customers can have because of misspelling. In todays climate, it is very likely that misselling claims will continue to rise. The firm who are providing investment advice should review their risk management and internal procedure. Changing this mindset is a major challenge and earning commission should not be the only motto. Because of these instances, there have been calls in the UK to ban the products by selling on commission. Tight control must be imposed to reduce misspelling in the financial industry. It is the responsibility of the seller to not to provide misleading information to the buyers. However, it can be seen around the world that the brokers and bankers sell the products which are best for them in spite of selling the products which best suits the buyers. The number of cases of misselling is increasing. As the customers and bankers are chasing over higher returns, such cases have increased drastically.Customers should also develop awareness about the products they are purchasing to avoid misselling and purchase the products that best suits their requirement. 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